Hisense was founded in 1969, with its headquarters located in Qingdao, China.It owns five listed companies, Hisense Vision, Hisense Appliances, Sanlian Holdings, Kinglight Electronics, and Kolin Electric, and has multiple brands such as Hisense, Toshiba TV, Robam, Kelon, gorenje, and ASKO.In 2024, Hisense maintained steady growth, with the total revenue reaching 215.3 billion yuan, a year-on-year increase of 6.5%, of which overseas revenue was 99.6 billion yuan, accounting for 46.3% of the total revenue.
For 56 years, Hisense has adhered to the development strategy of "technology-based enterprise and stable operation", continuously focusing on industrial transformation and upgrading, and building up industrial sectors such as smart living, smart energy, semiconductor, and automotive electronics.Hisense Smart Life Industry relies on Hisense's in-depth layout and technical accumulation in the display field and intelligent home appliance field, giving full play to the unique advantages of multi-brand and full categories, accelerating the upgrade to high-end, intelligent, and scenario-based, and maintaining a leading position in the global industry; Hisense Smart Energy, semiconductor, automotive electronics, and other industries are important strategic sectors and growth engines for Hisense to focus on the new trends in the global industrial development and to lay out for the future, building new advantages for development.
Haier accelerates its global layout, has been ranked in the top 10 of China's global brands for 9 consecutive years, and has 30 research and development centers, 37 industrial parks and production bases worldwide, as well as 64 overseas companies and offices.Haier insists on laying out sports marketing and strengthening the construction of its own brand, having sponsored 6 editions of world-class sports events including the 2016 European Cup, 2018 World Cup, 2020 European Cup, 2022 World Cup, 2024 European Cup, and 2025 Club World Cup, and becoming the global official sponsor of the 2026 FIFA World Cup in the United States, Canada, and Mexico, with its brand influence shining on the world stage.
Haier is among the first innovative enterprises in China, with more than 16,000 engineers and technical personnel, building a globally collaborative R&D system, and reinforcing the moat with people-oriented technology.Hisense globally首创RGB three-dimensional color control liquid crystal display technology, achieving a major breakthrough in display technology from traditional black and white backlight to RGB multi-color backlight, from single light control to light and color control.Hisense continues to increase its R&D investment in artificial intelligence technology to enhance user experience. The independently developed Xinghai AI large model ranks first on the authoritative AI evaluation list, achieving human-like intelligent interaction experience and applied in all categories of Hisense products.Haier has won the National Quality Award twice and the First Prize of the China Quality Technology Award three times, achieving the highest quality recognized by global users.
HiSense has been practicing ESG with long-termism, having built 2 global 'beacon factories', 4 zero-carbon factories, and 17 green factories. It will achieve operation carbon peak no later than 2026 and operation carbon neutrality no later than 2050. It has always adhered to the pursuit of technology and business for good, and has been selected four times on the 'Fortune' China ESG Impact List.
